Custom built exhibition stands can make your exhibition stand out
When starting to plan an exhibition stand, there are three options in general for an exhibiton stand: system stands, custom built exhibition booths or reusable stands.
System stands are around 65% - 70% of the total construction. Custom built exhibition stands are 30% to 35% and reusable stands are around 2%. The main problem with the reusable stands is that they are expensive to create the reusable structure. The storage can be expensive too and there are expenses to transport and set up the booth the trade fair. Storage and build up are often 80% of the cost of a custom booth. And a multiple cost needed when comparing the expenses of a system stand.
Custom built exhibition stands
Custom built exhibition stands are built with MDF panels, wood boards, glass, Plexiglas, iron parts etc. There are unlimited design options possible, as every material can be shaped to reach the exhibitors specific recognizable look, creating exact colors, the required atmosphere can be reached in every detail every material can be individual shaped.
Custom built exhibition stands
Custom built exhibition stands are often 25 to 35 percent higher than the cost of a system stand. Considering the total cost of an exhibition participation including space rental, transport of employees, electricity and other supply, the cost for an custom exhibit are only 15 to 20 percent higher then the system stand when considering all that exhibition costs.
There are several strategies to present your company on international exhibitions: Coming to the most important, creating a leader image is a very important component.
Impressive and lovely, well designed exhibition stands with a nice, friendly, welcoming atmosphere, can boost the exhibition presentation.
Potential clients will respect a presentation with a serious and professional appearance, where the presentation of products or services reach the audience.
Mark Edmond, exhibition marketer by Activteam, Describes " an efficient and inexpensive strategy". To get a service on the fairground one of the efficient exhibition sales strategies can be to create a serious, friendly and welcoming exhibition stand, instead of an impressive, expensive stand monster. Creating a lovely presentation can be more effective than spending thousands of dollars to create a monumental stand that might not inspire sympathy to the audience.
Custom built exhibition stands are perfect to build unique and attractive presentations, as unlimited forms can be built, all materials can be shaped without any limit. Custom built booths, can be shaped and adapt all company's aspects as colors, 3D and backlighted logos. All characteristics can be implemented in the booth design and build a perfect presentation showing the company's recognizable elements. A leader startegy can be followed to dominate the niche. Custom built exhibition stands are perfect for brand building and for long-term exhibition marketing strategies.
Quickly exhibitors will be disappointed with high costs, they need to administrate and organize the transport and storage when the build-up company often quits. The exhibition stand is after 3 years, used, old fashioned as the pre-build structure cannot be modernized.
A system exhibition stand is created with pre-built materials with panels fixed together. System stand construction has limitations regarding design options as the design needs to stay inside the limits of possibilities of the panel building. There are limitations to express the unique identity of a company as not the exact colors or shapes can be constructed because of the limitations of pre-build materials.