The Mobile World Forum in Paris, the world’s largest Broadband exhibition, attracted thousands of trade show visitors for its 11th anniversary, featuring more than 200 exhibitors all in one place at one time. Huawei, a leading global provider of information and communication technology solutions, commissioned Activteam to design and construct their exhibition booth.
Huawei received three Broadband InfoVision Awards at the Broadband World Forum Europe 2011, including the award for Broadband Innovation of the Year.
Activteam custom booth design and build designed a highly functional custom exhibition booth to showcase the quality of Huawei’s products and the their unique corporate culture, with an aesthetically impressive solution in a minimalist design. Design ideas were created by and coordinated with the Activteam exhibition marketing department.
Exhibition booth design
The concept of the Huawei exhibition booth design was based on clear volumes, straight lines and minimalist, elegant shapes. The entire flooring, in laminated glossy materials with backlited parts in milky plexiglas, creating a futuristic atmosphere; harmonised beautifully with the lacquered finishing of the interior walls and podiums which were covered with modern abstract designs.
Inside this clean, elegant and restful atmosphere, and using the 33 available flatscreens and touch screens, visitors were able to browse comfortably the latest information about Huawei products and services.
The entire exhibition booth design and build process until the final installation on the fairground, is documented in pictures below:
Exhibition booth fabrication
booth build on the fairground