International trade shows:
Participating in an international trade show, should be considered a means of fulfilling long-term goals. At a foreign exhibition, it is often best to participate as a way to establish your company, make contacts for the future, and learn more about a market, its consumers, and products. New companies may not generate high sales, but they often come away with valuable information that assists them with future marketing and product development.
- Exhibition booth design and build, Germany, Cologne.
Your research needs to cover a number of points:
Who is your audience? Is the show for the public or for professionals only? Are the exhibitors primarily foreigners looking for local buyers or locals looking for foreign buyers? Many trade fairs are heavily directed to one or the other; others may be oriented to local activity that they may not be equipped to support international businesspeople. Decide for exposing products produced in one region, a commodity-specific trade fair show, or both. Are you looking for a show that covers a large range of products or a trade show that covers those involved in the production and promotion of a narrow range of products through all stages of the process?
- Exhibition booth design and booth fabrication,Italy, Verona.
How many people attended the fair the last time it was held? What were the demographics? What volume of business was done? How many exhibitors were there? How big is the exhibition space? What was the ratio of foreign to domestic attendees and exhibitors?
On what categories of products does the fair focus? Does the fair have a general theme? How long the fair exists? How often is it held? Is it always in the same location, or does it move each time? How much does it cost to attend? Are there any separate or special programs connected with the event? What does it cost to rent space? Where to find booth design services?
- Exhibition booth design and construction,Germany, Berlin.