What is so special about visual branding? How does it work? A brief look into the basics of visual branding design, its complexity and its mission. The target of a long term exhibition strategy should be to create and maintain a visual brand. Why? A single image delivers large amounts of information in a very short time because we perceive an image all at once, whereas reading or hearing the same amount of information often takes significantly longer. Visual brand control, always a key concern, has never been more important. With so many new companies and products coming to market every day, consumers turn instinctively to strong brands they know and trust. Activteam stand design and stand construction follows the rules of corporate design and visual branding. To survive and succeed a company must maintain the visual branding by designing and constructing an unique exhibition booth, that is memorable in between hundreds or thousands of exhibitors. More and more companies are aligning the corporate strategy by constructing individual designed custom booths to be recognized among competitors.	Example of individual stand construction.   Request a stand design >>   Submit your existing stand design for quotation >>   Contact the project management team >>
	The same recognizable look and feel, character and identity must flow through all trade fair presentations. David Ogilvy, in his book Ogilvy on Advertising, says: "Every advertisement should be thought of as a contribution to the brand image. It follows that your advertising should project the same image, year after year". On the customers' side, consistency builds trust and leads to brand loyalty. For companies, brand loyalty is desirable because it is the basis for stable and prosperous business relations. Next >>
The pictures on this page show an exhibition booth created in different spaces and exhibitions, maintaining the visual identity of the company. Example of the same corporate design adapted in different exhibitions
	Solutions can be provided for a minimun budget of 5000 EUR. Stand designs may not be provided if no capacity.