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What is so special about
visual branding?
How does it work? A brief look into the basics of visual branding design, its complexity and its mission.
The target of a long term exhibition strategy should be to create and maintain a visual brand. Why?
A single image delivers large amounts of information in a very short time because we perceive an image all at once, whereas reading or hearing the same amount of information often takes significantly longer.
Visual brand control, always a key concern, has never been more important. With so many new companies and products coming to market every day, consumers turn instinctively to strong brands they know and trust. Activteam stand design
and stand
construction follows the rules of corporate design and visual branding.
To survive and succeed a company must maintain the visual branding by designing and constructing an unique exhibition booth, that is memorable in between hundreds or thousands of exhibitors.
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Example of individual stand construction.
The same recognizable look and feel, character and identity must flow through all trade fair presentations.
David Ogilvy, in his book Ogilvy on Advertising, says: "Every advertisement
should be thought of as a contribution to the brand image.
It follows that your
advertising should project the same image, year after year".
On the customers' side, consistency builds trust and leads to brand loyalty.
For companies, brand loyalty is desirable because it is the basis for stable and prosperous business relations
More and more companies are aligning the corporate strategy by constructing individual
designed custom booths to be recognized among competitors.
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Activteam