Custom Stand Construction - A visible difference.
Very often exhibitors ask: "What is the difference between system and custom stands?" The effectivness of custom stands can be enourmous. More visibility on the fairground, powerful branding. The price difference between a custom and a system stand can be only 25% - 30% but the cost-benefit result can be enourmous.
System stands (Octanorm, Maxima) are built with pre-built pannels and fixed toguether in a modular way. System stands have very limited design possibilities.
Custom stands are made by hand of wood, iron, glass plexiglass, custom stands are built usually based on the exhibitor's budget. Both solutions are usually rental stands. Custom stands allow unlimited design options, very impressive stands can be constructed giving the exhibitor a unique eye-catching memmorable presentation.
Find below differences between custom stands and system stand construction examples of stands with low design values and Activteam concepts with a high presentation efficiency.
The stand is complete build with wood and enlightened plexiglas parts. Specialized workers are required with knowledge of preparing and finishing different kinds of materials. Some companies mix custom with system stands which is not recommendable. Activteam constructs only custom stands 100% hand made.
The combination between marketing knowledge and design is essential for the creation of a unique custom design that reflects the exhibitor's corporate image and identity. But not all designers are that creative. Many custom designs are created with low design value and don't stand out at the trade show.
Design with low efficiency not designed by Activteam:
A creative professional designer will produce an individual corporate design with a unique appearance. Creativity is not only a matter of a modern design, an exhibition stand should reflect the company’s spirit and be in harmony with products or services and the message. A creative trade show exhibit design should enhance memmorability and follow a leader strategy.
References:
“Activteam have been helping us with our booth construction in the European region and I have found them to be very reliable and professional. They have gone out of their way to help us in some instance. Even though I am bases out of USA, it was very easy for me to coordinate with Activteam for our requirements.”
The more powerful the communication, the more potent the exhibition result. Professional exhibition stands are presentation plattforms that acts as ultra effective communication systems; to build that special relationship between exhibitors and potential customers. It is important for the best exhibition result to look at all communications to create a unique booth design. The exhibition stand is part of a bigger picture and has to be memorable in between hundreds or thousands of exhibitors.
