Stand design and building

The choice of stand building material, i.e. the building system, underlines as usual the irreplaceable look of the stand and complements its architectural design. Every exhibition stand should be of a harmonic effect. Be sure that the stand can:

be impressive - without being extravagant
be modest - without looking poor
attract the visitors - without being intrusive
be factual - still not repellent
be a show - still not a market

Stand design ..... what variant to choose for its building?

There is no unambiguous recommendation, always take into account what you expect of the exhibition stand, how much money you want to invest, what are your marketing objectives like...

Variant 1 - unpretentious exhibition stand meeting basic presentation demands
The exhibitors who want a simple stand can choose one of the standard variants offered. Thanks to the use of standard elements the prices of stand building are very reasonable.

Variant 2 - simple, practical or, on the other hand, creative exhibition stand
Exhibition systems offer very interesting and attractive stands. In combination with atypical elements a pleasant and attractive stand can be designed.

Variant 3 - focused on firm's image - by using various designs and ideas a unique exhibition stand can be built
Ever more asked-for atypical stands allow to develop imagination, to differentiate from the others and to be of attraction. These building systems enable individual creative demands to be successfully implemented (met).

What exhibition systems can you choose from?

A reliable implementation firm has modern exhibition systems of a world standard at its disposal. We summed up their basic offer:

Monti - used for interiors, often combined and complemented by atypical elements
Combi - a simple system applied to interiors
Octanorm - the most extended and popular series worldwide - its novelty on the market is Doppleform, then also the up-to-date, light, slender systems Maxima light, original Alur TRI and QUATRO
Struktur - used for lighting platforms, graphic holders or load-bearing platforms complementing the stand
Mero - based on a simple design principle
Mezzo - ideal for creative designs, spacial areas, illuminated areas, curved shapes....
Display - a unique system meeting the choosiest demands
NEWLINE, V2000, S 250 - complementary systems suited for the production of wall screens, equipment of outlets (stores), museums or offices

A graphic design of your stand is of great importance...

Colours used for your stand are of the same importance as the stand design itself as they feature a visual firm's presentation in addition to its trademark or product brand. A colour or a combination of colours acquaint the visitors with your firm and for this reason always adhere to your corporate design.
Information visualization by a colour and graphics are a part of stand design. It is expressed by the mutually complementing factors:

graphics - complements the exhibit, a single graphical system is sufficient
inscriptions - are often the first information and shall be suitably located and typographically arranged
photos and slides - support verbal information and create a special atmosphere if suitably located and illuminated
audiovisual media - film, TV, multivision or a PC presentation can enhance stand attraction and contribute to a more intense knowledge of the exhibitor
stand colour - colours used are of the same importance as the stand design itself as they feature a visual firm's presentation in addition to its trademark or product brand.

And how to equip the stand?
Every stand, both small or big, has three basic functional parts:

Presentation areas - involving the area for exhibits, information boards, video, demonstrators and events.

Discussion rooms - are used for a communication in person, inform on the stand and include a snack bar,
a refreshment area and also a conference room. Adjacent rooms - involve a kitchenette, store, rooms for
the staff or an office.
The ancillary equipment and inventory of the presentation and discussion areas shall harmonize with the
stand design in shape, colours and quality.

Never underestimate stand illumination...
The illumination is a part of the stand concept.

The stand can be lighted uniformly to differentiate it from the often diffusive hall illumination. Stand lighting (its discussion and adjacent areas) and that of the exhibits (presentation areas) shall be different.
A basic creative element enlivening the stand is to make use of the contrasts of light and dark. An effective exhibition area lighting is moreover greatly impressive.