It is important that the stand is clearly and logically structured, and that the design reflects the corporate identity. To lead to a homogeneous corporate stand design, the following stand features should be taken into account:

- consistent display of the company sign;
- use of the corporate colours and fonts;
- consistent design of the information materials  available on the stand (catalogues, brochures,   graphics);
- consistent and goal-orientated layout of the stand;
- behaviour and external look of the exhibiting stand   in connection with the corporate philosophy.
- Individual stand construction.

Unfortunately, many exhibitors are changing the stand presentation (stand design) year after year and they do not realize that by changing the visual identity brings a significant loss (up to 30%) of existing customers. Customers do not recognize the stand in middle of hundreds of exhibitors.

The key to successfully effecting a new look is evolution, not revolution.

The best that such changes can do is to reassure consumers that the company is concerned about how it looks. Brands do have to maintain a modern look, and the visual identity needs to change over time.

Totally changing the brand visuals can give rise to consumer concerns about changes of ownership, or possible changes in brand values, or even unjustified extravagance. If there is a strong brand personality to which consumers are attracted, then substantial changes may destroy emotional attachments to the brand.

People do not expect or like wild swings in the personality behavior of other people, and they are just as concerned when the brands to which they have grown used exhibit similar “schizophrenic” changes.

Activteam stands are completely hand made and can be adapted and build in any space.

stand 3 sides open 50m2

stand 2 sides open 35m2

stand 3 sides open 45m2

Example of the same corporate design adapted in different exhibitions