Exhibition stand design - Find the right appearance


The art of finding the right mixture of abstraction and emotion

A successful stand design should enhance the unique company's identity and create a memorable visual look.
The same recognizable look and feel, character and identity in the new design should turn an abstract identity into a face people can like and trust, therefore exhibition design is the art of finding the right mixture of abstraction and emotion implementing the company's characteristics.

The idea and goal is to create a complete, integrated package that will be a unique and inviting presence at a fair so that visitors often surrounded by many competing demands for their attention will be attracted to the stand, and then have a memorably enjoyable visit enhanced by both the stand and the personnel. With a cleverly conceived, custom designed stand the exhibitor’s message and branding is much powerfully established.

Thus, the exhibiting personnel are free to interact more personally and effectively with visitors
to promote the desired commercial cooperation which, after all, is the most important
purpose of the exhibition.

Select the right colors

A boring stand with boring colors and visuals, not highlighted and invisible products, not identifiable services, are often seen in trade fairs. Getting attention at the fairground in the first few seconds is crucial. Coloring the stand with modern colors that fits in the branch, aligned with the corporate company's colors is essential for booth visibility. Color contrast creates a tridimensional environment and can increase hugely the attention. Highlighted products and visuals that fits with the overall environment can give a boost in the exhibition presentation.

Read Activteam's case study Exhibition stand coloring.

Marketing across cultures

The number of companies operating internationally is growing constantly. The world is opening up for foreign companies and new destinations in the companies business are increasing. In exhibition marketing the cultural differences are important to reach success into a new market. While there are national and local cultures to consider when developing new marketing strategies. High competition are make companies face larger tasks then before. When going international the challenges a company must face are new and unfamiliar.
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Activteam marketers can help to create a successful exhibition presentation the world-known exhibitions in Germany: Hannover, Berlin, Frankfurt, Paris, London and Dubai.

Activteam designs and build exhibition stands at the following cities and countries:

Germany: Berlin, Cologne, Dortmund, Dusseldorf, Essen, Frankfurt, Friedrichshafen, Hanover, Hamburg, Karlsruhe, Leipzig, Munich, Nuremberg, Stuttgart - UK: Birmingham, London - France: Bordeaux, Paris, Lyon - Italy: Bologne, Milan, Rome, Vicenza, Verona - Spain: Barcelona, Madrid - Netherlands: Amsterdam