Exhibition stand design ideas - Find the right appearance


A successful stand design should establish a unique identity and create a memorable visual look.
The same recognizable look and feel, character and identity in the new design should turn an abstract identity into a face people can like and trust, therefore exhibition design is the art of finding the right mixture of abstraction and emotion.

The idea and goal is to create a complete, integrated package that will be a unique and inviting presence at a fair so that visitors often surrounded by many competing demands for their attention will be attracted to the stand, and then have a memorably enjoyable visit enhanced by both the stand and the personnel. With a cleverly conceived, custom designed stand the exhibitor’s message and branding is much powerfully established.

Thus, the exhibiting personnel are free to interact more personally and effectively with visitors
to promote the desired commercial cooperation which, after all, is the most important
purpose of the exhibition.


Exhibiting in different countries, different cultures.

The stand design concepts for exhibitions in Europe as Germany, France, Italy and UK depending on the industry might be different than design concepts for the Middle East as UAE, Dubai, Quatar. A minimalist, modern, colorful stand design concept might irritate and be less successful, where rich traditional design using earth colors elements are more connected to the local design culture. Our marketing department released the study "Exhibition Marketing Across Cultures" where more information can be found. The study provides tips and inspiration for a successful inter-cultural exhibition presentation.

Activteam marketers can help to create a successful exhibition presentation the world-known exhibitions in Germany: Hannover, Berlin, Frankfurt, Paris, London and Dubai.

Activteam designs and build exhibition stands at the following cities and countries:

Germany: Berlin, Cologne, Dortmund, Dusseldorf, Essen, Frankfurt, Friedrichshafen, Hanover, Hamburg, Karlsruhe, Leipzig, Munich, Nuremberg, Stuttgart - UK: Birmingham, London - France: Bordeaux, Paris, Lyon - Italy: Bologne, Milan, Rome, Vicenza, Verona - Spain: Barcelona, Madrid - Netherlands: Amsterdam