Stands do have to maintain a modern look, and the visual identity needs to change over time. But the key to successfully effecting a new look is evolution, not revolution.
Totally changing the brand visuals can give rise to consumer concerns about changes of ownership, or possible changes in brand values, or even unjustified extravagance.the key to successfully effecting a new look is evolution, not revolution If there is a strong brand personality to which consumers are attracted, then substantial changes may destroy emotional attachments.
People do not expect or like wild swings in the personality behavior of other people, and they are just as concerned when the brands to which they have grown used exhibit similar "schizophrenic" changes.
In today`s marketing world creating a visual brand by creating an individual custom stand helps customer recognize a company in middle of hundreds or thousands of exhibitors and identify with the product.